Timeless grooming customs transformed into a new tradition.
Our mission to revolutionize male grooming began with a single shop in New York.
By passionately crafting quality products with essential oils & botanical ingredients, we created a solution to everyday shaving problems.
PREPARE
LATHER UP!
SHAVE
MOISTURIZE
We crafted a complete shaving ritual, formulating each element to provide a close and comfortable shave while promoting healthy looking skin.
We scoured the world for the finest botanical ingredients to enhance your shave. Why would you put anything else on your face?
Every store is a full house of expertly crafted specialty razors. We've set the trend in straight and safety razors, and pushed cartridge handles to new heights.
From the start, our Master Barbers were the experts to seek out for an exceptional shave experience.
Online, in-store, across the US and abroad; we're determined to bring better grooming to men everywhere.
Explore our full assortment of award-winning grooming products.